Patricia Jennerjohn, CFP®, MBA

Fee-Only CERTIFIED FINANCIAL PLANNER™ serving individuals and couples in the Oakland, CA area and nationwide.

If you’re like most people, you believe that you have to work hard for your money. However, the truth is that money is also there to work hard for you.

Pat Jennerjohn helps her clients learn that money is there to support and serve them. The process, she says, helps them gain “financial confidence.”

You’re smart, educated, aware, and savvy. And sure, you could do your own financial plan. Maybe even manage your investments. But is this the best use of your smarts and your time?

Yes, you want it done well. Yet, it turns out, you don’t want to do it yourself. You appreciate real expertise, but in financial matters, you don’t want to be the expert. You don’t have more money than you know what to do with, yet you want to know what to do with what you have.

Understanding what you really want to accomplish can be hard to figure out on your own. Pat believes it’s more enlightening to explore your aspirations with a knowledgeable partner. Someone who will help you think creatively about where you want to go.

Pat wants to be your financial planning partner. She’ll take you seriously, but with a relaxed approach. She’ll collaborate with you, rather than issuing you a predesigned set of recommendations. She works to understand what’s really important to you. And, help keep you focused on real goals—which is making your plan work, not beating the market.

Pat opened her doors in 1994

Patricia Jennerjohn launched Focused Finances, a sole proprietorship, in 1994. She transitioned to Focused Finances, LLC, in 2004.  Her objective is to help individuals and couples with their financial planning and investment needs. Pat’s advice and insight have been featured in the San Francisco Chronicle, the Oakland Tribune, the Huffington Post, and the Wall Street Journal, among others.  She is also a regular contributor for the quarterly “Jump Start” financial chats sponsored by NAPFA and Kiplinger magazine.

Pat is a member of the National Association of Personal Financial Advisors (NAPFA), which is the professional association for fee-only financial planners. She is a Certified Financial Planner™ and holds an MBA in Finance from California State University, Hayward.

Pat is an avid musician, specializing in choral singing. She performs with the San Francisco Bay Area Chamber Choir, the California Bach Society, Schola SF, and any other group she can find time for.  For Pat, music is a touchstone, it’s how she keeps her life in balance.